But I think it ended up in the best situation it could have been in. “I knew ‘Umbrella’ was a hit, it didn’t matter who sang it. But as for his most famous song, he freely admits it took only twelve minutes to write. These days Dream is working with everybody from Sting to Celine Dion. Prince could write ‘Darling Nikki’ because he knew he was the one who was gonna sing it, so when he sings about masturbating with a magazine, you take it as artistry. “Back in the day, writing your own songs was part of being an artist. “The new-schoolers, they don’t know anything going back deeper than Ne-Yo,” he says. Editing, production, and technology shape the images, which are stimulated by musical sound, and ultimately the audiovisual flow in pop videos mediates a range of conventions that say much about our ever-evolving cultural domains.The Dream prides himself on his soul roots.
The aesthetics of performance are predicated on the reassemblance of the body audiovisually. Such notions are theorized through aspects of hyperembodiment and hypersexuality, wherein the technological constructedness of the body constitutes a prime part of video production. One central ingredient of most video performances is disclosed by the suggestive positioning of the gendered body, which extends far beyond everyday experience. Rihanna’s erotic imagery forms a critical point for contemplating the pop artist’s physical responses to music. It argues that music highlights subject positions according to the viewer’s expectations, assessment, and understanding of the displayed subject. This chapter uses textual analysis of the music video “Umbrella,” featuring Rihanna, to demonstrate the intricacies of sound and image synchronization. This article appears in the Oxford Handbook of New Audiovisual Aesthetics edited by John Richardson, Claudia Gorbman, and Carol Vernallis.
Soundscapes of Istanbul in Turkish Film Soundtracks.The Audiovisual Construction of Transgender Identity in Transamerica.Extending Film Aesthetics: Audio Beyond Visuals.The Audio-Logo-Visual and the Sound of Languages in Recent Film.Beyond Music: Mashup, Multimedia Mentality, and Intellectual Property.Classical Music for the Posthuman Condition.The Oxford Handbook of New Audiovisual Aesthetics.
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